We will talk about business planning that will help you create a strategic plan for your organization. Many email marketing agencies have developed strategic planning and have become quite successful in the recent times. Consider the role of business owners in strategic planning and calculate how long it takes.
In any activity, there are three levels of planning.
The first level is an operational, or, in other words, an accurate list of tasks that need to be implemented in the near future. In this regard, all tasks are as realistic and feasible as possible, although each item does not have to be completed. At the operational level, some tasks are being carried out here and now, some need to be given more time. However, the main difference between these plans is that it covers a short period.
At the second level – the creation of a tactical plan. That is, a plan designed for a long period. For example, if the production cycle of one product at an enterprise lasts about a year, then the tactical plan should be at least a year. It is necessary for every leader to have it. Often an error occurs: some confuse this plan with a strategic one, referring to the time of its implementation, but this is not so.
The third level is a strategic plan, or a plan that can change everything dramatically. We can say that strategic plans help to change the model, make the business completely renew. It is a mistake to believe that a strategic plan is always long-term. Sometimes it can be realized within six months, while a tactical plan can drag on for several years.
It is important to understand that the duration of a plan is not an indicator of its level. As well as a business in which at the moment there is only operational planning, you need to change your approach. It is always necessary to allocate resources for strategic planning, as this is one of the important growth factors.
What are the stages of the strategic planning cycle?
Here are the top five steps to devise the strategic planning cycle:
The first step is to define or revise goals and objectives. Each company allocates a certain ideology for itself – for what it exists, and the idea is what the company does. At this stage, it is important to find the road you want to follow.
The second step is data collection and analysis. The task of this step is to identify problems, to gain an understanding of what is wrong in the company and what needs to be fixed. After collecting the data, it is important to determine the reasons for the situation. Find the answer to the question “why.” Most often, it is as simple as possible – lack of time or people. The second step is quite critical; it forces one to leave the comfort zone and look at one’s shortcomings. However, the result is a simple and concise conclusion about what needs to be changed.
The third step is the formation of an idea. At this stage, you need to develop a good strategy, find a “brilliant” idea. To get the best result, you can connect the owners of other businesses to the process. They are not involved in your current activities, so it will be easier to find a way out with them. It is by connecting other people to the process that the second and third steps will produce a particularly good result.
The fourth step will be to draw up a strategic plan. Here you need to attract top managers to work and discuss ideas with them. They will ask questions that they themselves must answer in the process of brainstorming, in which you need to involve them. Another task of top managers at this stage will be a technical description of the strategic plan – the situation, purpose, result. Remember that every plan should include funding. At a minimum, we need a point that will talk about where the money will come from. At this stage, it is already clear whether the plan is possible to implement. If not, make adjustments.
The fifth step is to write a plan implementation program. The task of top managers is to write programs or projects for implementation, that is, a clear definite list of tasks that are necessary to implement the plan. Be sure to set deadlines and appoint performers.